How to choose a LinkedIn headline
Your headline is the line under your name. LinkedIn describes it this way:
“Your professional headline is the text below your name in the introduction section on your profile. It's displayed in search results and can be separate from the title of your current position.”
That last part is the useful one. Your headline doesn't have to be your job title, so it can say what you do and where you're heading. A few things make that work:
- Lead with what's true now. Your current or most recent work, or what you're studying, is the part a reader can check against the rest of your profile.
- Use the words the people you want to reach would use. A teacher who trains new staff can call it “staff training”. That is the same work in the vocabulary of a learning and development team.
- Translate, don't promote. Describing real work in a new field's words is fair. Writing a job title you haven't held, or a seniority you haven't reached, is the line not to cross: the first conversation with a recruiter will find it.
- Keep numbers you can back up, exactly. A result with its real figures is stronger than an adjective. Leave out the ones you couldn't explain in an interview.
- Decide on purpose whether to announce a search. Pointing toward a direction is different from saying you're looking. If you're employed and want to stay discreet, leave out the announcement entirely (more on Open to Work below).
- Skip labels you can't prove. Words like expert, award-winning or proven read as filler unless the rest of your profile backs them up.
The generator gives you three options built on these rules, each leading with something different: your background, your strengths, or your direction. Pick the one that sounds most like you, then edit it.
Examples
These are illustrative, not real people. Each shows what was entered and three headlines that use only that information. Character counts include spaces.
Career change: teacher moving into learning and development
A high school English teacher who designs curriculum and trains new staff, aiming for corporate learning and development.
What was entered
- Aiming for
- A new role or field
- Current or most recent work
- High school English teacher
- Wants next
- Learning and development
- Skills and experience
- Curriculum design, training new teachers, running parent workshops, Google Classroom
- A result
- (left blank)
- Mention looking?
- No, just show my direction
Leads with your background
High school English teacher | Curriculum design, new-teacher training and parent workshops
90 of 220 characters
Leads with your strengths
Curriculum design · Training new teachers · Running workshops for adult audiences
81 of 220 characters
Leads with where you're heading
Bringing curriculum design and staff training into learning and development | High school English teacher
105 of 220 characters
Every headline describes real work in words an L&D hiring manager uses. None calls them an L&D manager or trainer, because they haven't held that job.
Established professional: staying in the field
A financial analyst with six years in healthcare who wants a more senior analyst role.
What was entered
- Aiming for
- A similar role
- Current or most recent work
- Financial analyst, 6 years in healthcare
- Wants next
- Senior financial analyst role
- Skills and experience
- Budget forecasting, variance analysis, Excel and Power BI dashboards, presenting to department heads
- A result
- Cut monthly close reporting from 5 days to 3
- Mention looking?
- No, just show my direction
Leads with your background
Financial analyst in healthcare | Budget forecasting, variance analysis and Power BI dashboards
95 of 220 characters
Leads with your strengths
Forecasting and variance analysis · Power BI dashboards for department heads · Cut monthly close reporting from 5 days to 3
123 of 220 characters
Leads with where you're heading
Focused on healthcare budgeting and forecasting | Financial analyst, 6 years
76 of 220 characters
The result keeps its exact numbers. The word senior appears nowhere, because it's the goal, not the current title.
Freelancer: an independent designer
A brand designer who has freelanced for four years and wants more small food and drink clients.
What was entered
- Aiming for
- Freelance or consulting clients
- Current or most recent work
- Independent brand designer for 4 years
- Wants next
- Brand identity for small food and drink businesses
- Skills and experience
- Logo and packaging design, brand guidelines, Illustrator, client workshops
- A result
- Designed packaging for 12 local food brands
- Mention looking?
- No, just show my direction
Leads with your background
Independent brand designer | Logos, packaging and brand guidelines
66 of 220 characters
Leads with your strengths
Packaging and logo design · Brand guidelines · Designed packaging for 12 local food brands
90 of 220 characters
Leads with your offer
Brand identity for small food and drink businesses | Packaging, logos and brand guidelines
90 of 220 characters
The offer leads the third option. The only client claim is the one they typed: 12 local food brands.
Early career: a student with no job title yet
A final-year psychology student who ran surveys and interviews for a dissertation and is interested in UX research.
What was entered
- Aiming for
- A new role or field
- Current or most recent work
- Final-year psychology student
- Wants next
- UX research
- Skills and experience
- Survey design, interviewing participants for my dissertation, SPSS, writing clear reports
- A result
- (left blank)
- Mention looking?
- No, just show my direction
Leads with your background
Psychology student | Survey design, participant interviews and SPSS analysis
76 of 220 characters
Leads with your strengths
Survey design · Participant interviews · Data analysis in SPSS · Clear research reports
87 of 220 characters
Leads with where you're heading
Psychology student heading into UX research | Survey design, interviews and SPSS
80 of 220 characters
Coursework and a dissertation are real experience. The headline names them instead of inventing a job title.
Discreet search: employed and keeping it quiet
An operations coordinator at a logistics company who is exploring product operations and doesn't want the headline to announce it.
What was entered
- Aiming for
- A new role or field
- Current or most recent work
- Operations coordinator at a logistics company
- Wants next
- Product operations
- Skills and experience
- Process documentation, rolling out new software to warehouse teams, vendor coordination, Airtable
- A result
- (left blank)
- Mention looking?
- Keep it discreet
Leads with your background
Operations coordinator in logistics | Process documentation, software rollouts and vendor coordination
102 of 220 characters
Leads with your strengths
Process documentation · Rolling out new software to warehouse teams · Airtable workflows
88 of 220 characters
Points toward your direction, quietly
Software rollouts and process documentation for warehouse teams | Operations coordinator in logistics
101 of 220 characters
No arrows, no seeking, no mention of product operations. The third option simply puts the overlapping work first.
Questions people ask
How long can a LinkedIn headline be?
220 characters. LinkedIn's own Talent Blog puts it plainly: “You get 220 characters — so make them count.” Every option here stays within that, including after you edit it. If the editor on your profile ever shows a different limit, go with the editor. Length isn't a target, though: a short headline made of true, specific words beats a long one padded to the limit.
Should I put the job I want in my headline?
You can, as a direction rather than a title. “Teacher | Curriculum design and staff training” next to a clear interest in learning and development tells a reader where you're heading. Putting “L&D Manager” under your name when you haven't held that job tells them something that isn't true. The generator treats what you want next as a goal and never writes it as experience.
Should my headline say I'm open to work?
Only if you're comfortable with everyone seeing it, including your current employer. Your headline is public. LinkedIn's separate Open to Work feature lets you choose who sees that you're open, and its help page is candid about the limits:
“To protect your privacy, we take steps to prevent LinkedIn Recruiter users who work at your current company from seeing your shared career interests, but we can't guarantee complete privacy.”
Choosing all LinkedIn members instead also adds the #OpenToWork photo frame to your profile picture, according to the same page. In the generator, “Yes, say I'm open” lets one of the three headlines say so; the default points toward your direction without announcing a search; and “Keep it discreet” leaves out seeking, open-to-work and any wording that announces a move. No wording makes a profile private, though, so choose with that in mind.
What if I don't have a job title right now?
Describe what you are doing: studying, returning after a break, caring for family, freelancing on small projects. Real coursework, projects and volunteer work count as experience. The generator builds from whatever you enter and doesn't invent a title to fill the gap.
I freelance but don't have clients yet. What should my headline say?
State the offer: what you do and who it's for. Leave out anything that implies a client list, client results or testimonials you don't have yet. Choose “Freelance or consulting clients” in the generator and it will write the offer that way.
Is my headline the same as my job title?
No. As LinkedIn puts it above, the headline “can be separate from the title of your current position.” Your title stays in your experience section; the headline is yours to write.
How the generator works
- When you press the button, your entries go in one request to our AI provider, Anthropic, which writes all three options together. Nothing is sent while you type. For now, headlines are written in English.
- Before you see them, each headline is checked for anything you didn't enter: numbers, credentials, seniority words, employers, self-praise labels and job-search wording you didn't choose. It's also checked for length and for chopped endings. An option that fails is rebuilt from your own words and marked Template.
- If AI writing is unavailable, busy or has reached its daily limit, you get three template options built only from what you typed, clearly labelled.
- We don't save what you type or the headlines you get. Anthropic says that, by default, it doesn't use inputs or outputs from its commercial products, including its API, to train its models; its privacy center lists the exceptions, such as feedback a customer chooses to share. See our privacy policy.
- The checks catch added facts of the kinds listed above; they can't know your whole history. Read every option before you use it and keep only what's true for you.
When the headline isn't the hard part
A headline is easy to write once you know the direction. If you're still choosing, Career Leap, our free career assessment, explores three career directions based on your experience and priorities. If you're changing fields, our guide to changing careers without starting over covers how to carry your experience with you, and teachers weighing a move can start with the career test for teachers.

Written by Jon Miksis, founder of Make the Leap. Platform details on this page come from LinkedIn's own help pages, linked where they appear; the examples are illustrative and use only the information shown with them.